Information for Sellers

In any market, getting the most for your home or property means doing more than putting a "For Sale" sign on the lawn. In a competitive market where new homes for sale are added daily, your listing needs to be seen in a variety of places in order to stand out. And sometimes the right buyer is waiting out of state, or even in another country. To ensure that your home gets noticed and sells without a hitch for its best price and time-frame, working with a REALTOR®, a top professional, is strongly recommended. It could mean the difference between no sale, and the payoff you've been waiting for.

Some Reasons to Sell your home with a REALTOR®

  1. We can create and customize a focused Marketing Plan.
  2. We can get your home Listed and talked about everywhere, not just in the local paper and on your street.
  3. We know how to attract Buyers via the Internet.
  4. We know the Paperwork that needs to be taken care of, to get to a successful Closing.
  5. We can help you attend to the required Disclosures.
  6. We can help you work more efficiently with your other professionals: Lawyers, Inspectors, etc. 
  7. We have professional training and experience in loyal and responsible negotiating on behalf of our clients.

As your  REALTORS®, we'll put together your individualized marketing plan with a well-substantiated price recommendation. A well-priced home may even generate competing offers and drive up the final sale value! Our market analysis takes into account well-researched prices and home values throughout your area, including listings that have somehow failed to sell, and properties that are still on the market. In marketing your home, we'll also develop a listing that emphasizes its own unique and sellable aspects. We'll then put your home in front of thousands of buyers, establishing it on the local MLS and Realtor.com besides making it available to other internet routes that Buyers take. We can promote it to other Real Estate Agents and their Buyer-clients. Our network of professional real estate contacts will ensure that buyers throughout the nation (and beyond) will have the opportunity to check out your listing. Our goals and your goals are best accomplished by the fact that we are able to make your listing highly visible. With more than 80 per cent of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.

If you choose not to use the help of a REALTOR® in marketing your home:

  • You should plan carefully so that you can be readily available for all showings. 
  • You should spend time with your attorney to work out a way of pre-qualifying prospective buyers.
  • You should carefully research all the truly comparable, recently sold properties in the area to discover exactly where yours fits in. You do not want to price your home too low; and you do not want to price it too high.
  • You should study show-casing techniques from magazines and TV programs, so that you can differentiate between what to spend time and money on and what is less important. A show-casing professional is a good ally. It is very difficult for owners to view their homes with an objective eye, from the show-casing standpoint! 
  • You should set aside an appropriate Advertizing Budget. Advertising in the media is often expensive, and sometimes buyers are nervous about considering homes listed "For Sale by Owner."

Usually buyers will bring their own professionals. Enlisting a REALTORS® of your own will bring you confidence at the many milestones encountered on the journey through a "meeting of the minds" to the achievement of a Closing.

When we list your home, we do so at no additional cost. When you start to get offers, we are there for you during the emotionally charged Negotiation process and we work to get you the best price, with favorable closing terms that are clearly spelled out. You will have your REALTOR® alongside you, to help guide you through the paperwork related to the sale.

For most of us, our home is our biggest investment. When it's time to sell, you want to get the value you deserve. We would like to help you accomplish that. If you'd like to get in touch about formulating some plans for selling your home, please contact us whenever you'd like.

Related Resources

Guide to working with a professional - From The National Association of Realtors®.